Google Analytics (GA), the ubiquitous web analytics service provided by Google, has been removed from all Mailsac properties. GA is used to see which pages people visit, how frequently users return to a website, and where they were referred from.
Despite Google Analytics being the de facto tracking service on the internet – mostly because it is entirely free – we decided it was not a good fit for our users.
Frequently, disposable email services are used as a way to avoid spam and tracking. But the free GA product by Google is actually an information gathering honeypot, extremely lucrative for them. By some estimates, GA is on 65% of the top 1 million most popular sites on the internet.
It is worth noting that Mailsac does not use Facebook analytics, nor any other 3rd party trackers. We do leverage the privacy-focused – and paid – Cloudflare Analytics, which is included with our DNS and caching service. We also track minimal usage metrics on the server side of Mailsac.com, for billing purposes.
Mailsac was created over 10 years ago with the goal of providing a reliable disposable email platform for software testers. We serve no advertisements, sell no data to 3rd parties. We rely on users to pay us for providing a good service. From the time of Mailsac’s creation – until recently – we did leverage Google Analytics as a tool to understand website load. As a “free” product, GA helped keep costs down and worked well. We have come to understand that “free” meant we effectively shared our users browsing habits with Google, for the purpose of serving ads. So we no longer do that.